Some of our premium hair care products do more than you might think – like extending the life of your hair colour
So you’ve had your colour done at the salon and it’s looking fabulous. Fast forward four weeks and the colour is beginning to fade, the dreaded brassiness is returning, the red is turning orange, the blonde has lost its clean fresh hue …
Whether you are blonde, red, brown or bright, your hair colour will fade. As we shampoo, blowdry or heat style our hair, colour molecules will start to loosen and wash out.
Even if you aren’t one to blowdry your hair or even shampoo often, you are not immune to your hair colour fading. Exposure to sun and wind – especially sun on a windy day – is a big contributor to colour fade. Swimming in the pool or the ocean are also culprits. Even sitting in a room with the heating or the air conditioning on will dry out your hair and loosen the colour molecules.
All of these factors also contribute to oxidation, the process that causes your hair to become brassy and faded.
The best insurance policy against colour fade is easier than you might think. As well as keeping your hair healthy, shiny and feeling and smelling great, using high-quality hair products gives you the added benefit being colour-preserving marvels. We have these great choices in our online range.